Customer Loyalty Program & SMS Campaign Consent Documentation

Purpose:

This document outlines the nature of the customer loyalty program at Premium Liquor and provides supporting details for the collection and use of customer data for SMS communication and promotional campaigns, in compliance with Twilio’s opt-in requirements.

About the Loyalty Program:

Premium Liquor has developed and maintained an in-store Bottle POS Loyalty Program that rewards customers for their purchases. Here’s how it works:

 With every visit, customers earn loyalty points for each dollar they spend.

These points accumulate over time and can be redeemed against future purchases, particularly on rare, premium, or allocated bottles.

To participate in this loyalty program, customers voluntarily register by providing the following:

* Full Name
* Mobile
* D.O.B.
* EMAIL
* ADDRESS
* ZIP

Nature of Customer Base:

Most participants are **whiskey collectors, connoisseurs, or premium liquor enthusiasts** who frequently engage with our store for rare or special allocations. These individuals opt into the program specifically to be notified about new stocks, exclusive offers, and redemption opportunities.

Consent for SMS Campaigns:

As part of the program, customers agree to receive communications from Premium Liquor for:

* Loyalty points balance updates

* New or rare bottle arrivals

* Exclusive member-only promotions

* Event invites and tasting sessions

Customers are informed during registration that their contact details may be used for communication, including SMS and email campaigns, directly from our POS system.

Ref Link – https://bottlepos.com/blog/point-of-sale-rewards-program?hs_amp=true

Conclusion:

This document affirms that the customer phone numbers stored and used for SMS campaigns via Twilio are collected through an explicit opt-in process via our loyalty program. All communication is relevant to the customer’s interests and participation in the program.

If required, we can provide sample consent language or records from the POS system to further support our compliance.

Premium Liquor Management